The Follow Through is a monthly publication on how leaders and institutions show up online as people rather than as titles. Each piece takes one problem in public communication (brand voice, digital strategy, misinformation, who does the work and how it gets staffed) and works through it for the leaders who sign off and the operators who carry it out.
It’s written by Wilsar Johnson, CDMP, a brand strategist and former congressional digital director who runs LL&H Consulting, a fractional chief branding and digital practice for elected officials, nonprofits, executives and authors.
Subscribers get each new piece by email, plus The Voice Document, a free template for keeping a leader’s voice consistent when other people write in their name.