Oct 20, 2026
Three pages, thirty minutes of the leader's time, and one owner on staff keep a voice from drifting when the role changes.
Sep 1, 2026
What gets lost between the swearing-in and the first hundred days, and four tests that keep an elected official sounding like themselves online.
Aug 18, 2026
Most institutions have a digital presence. Far fewer have digital capacity, and you can tell which one by who they handed the work to.
Apr 28, 2026
The Onion's deal to take over Infowars marks the end of one media era. Most brand content still sounds like the one that came before it.
Apr 14, 2026
A viral post about Chappell Roan spread fast, and the analysis that followed points to the same bot infrastructure used against Taylor Swift.
Mar 31, 2026
One fake post about free insulin erased $15 billion in market value. Misinformation attacks follow a pattern, and here are its five stages.
Mar 17, 2026
Most misinformation plans only activate after a false narrative has already spread. A real strategy starts well before that moment.
Mar 3, 2026
Pew found a median of 72% of adults across 25 countries see false information online as a major threat to their nation. Brands are still behind.
Nov 29, 2025
What Pew's 2025 social media data means for leaders deciding where to show up.
May 24, 2025
An unpolished podcast interview, and what it shows about letting people meet the person behind the brand.