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Misinformation

How false narratives spread, and what brands and institutions can do before they do.

Chappell Roan Was Hit With the Same Bot Infrastructure as Taylor Swift

Apr 14, 2026

A viral post about Chappell Roan spread fast, and the analysis that followed points to the same bot infrastructure used against Taylor Swift.

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How a Misinformation Attack Actually Works

Mar 31, 2026

One fake post about free insulin erased $15 billion in market value. Misinformation attacks follow a pattern, and here are its five stages.

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You Don't Have a Misinformation Strategy. You Have a Crisis Plan.

Mar 17, 2026

Most misinformation plans only activate after a false narrative has already spread. A real strategy starts well before that moment.

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The World Already Knows Misinformation Is a Threat. Brands Haven’t Caught Up Yet.

Mar 3, 2026

Pew found a median of 72% of adults across 25 countries see false information online as a major threat to their nation. Brands are still behind.

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